I spent the morning learning about exciting ways to transform carton boxes into innovative and experimental designs. Kazuma Takahashi, president of the The Japan Association of Package Craft had his work featured at the Package Craft exhibition in Tama Plaza. Occupying the first floor of Center Court in the Tokyu Department store are some of Takahashi's designs.
He uses everything from paper packaging to aluminum cans to create his whimsical animals and no-nonsense vehicles. Workshops for kids taught them how to construct hats and airplanes from cardboard chocolate boxes while audiences could watch the dismantling of Takahashi's Package Lion into its 13 intricate parts. Inspired by the aim of the project, to breathe new life into product packaging without masking the colourful print design, I made this car.
To date the company has been associated with House Foods and Meiji brands and below is one of a series of Meiji adverts showcasing Package Craft designs. More of their works are viewable here.